Nick Rosa

AI Keynote Speaker · Author · Industry Technology Innovation Director, Accenture

Helping Fortune 1000 leaders turn generative AI and emerging technology into decisions, products and measurable value.

Portrait of Nick Rosa, AI keynote speaker, author and Accenture technology innovation director
About

A career at the frontier of emerging technology.

Nicola “Nick” Rosa is an AI keynote speaker and author specialising in digital transformation, innovation and go-to-market strategy, with more than twenty years of experience. He is Industry Technology Innovation Director and Generative AI Studios Lead EMEA at Accenture, which he joined in 2017 after roles at IBM iX, Spotify, Yahoo!, Google and Atari. He sits on the board of the Virtual World Society, is an honorary board member of AIXR (on its board since 2019), chaired the BIMA Immersive Technologies Council (2019–2023) and is a Fellow of the Royal Society of Arts. His first book, a business and ethical guide to immersive technologies and digital twins, was published by Wiley in October 2022; he launched The AI Shift Podcast in 2024 and previously co-hosted Field of View for AIXR. He has lectured at multiple prestigious international universities, including UCL, the University of the West of Scotland and Bocconi, and is based in London and Milan. Nick has delivered keynotes and talks at international events such as NVIDIA GTC, CogX and Augmented World Expo.

20+
Years in tech leadership
More info here ›
13.7k
LinkedIn followers
2
Podcast series
8
Universities lectured
Bio for event organisers

Short bio · 23 words

Nick Rosa is an AI keynote speaker and author. At Accenture he is Industry Technology Innovation Director and Generative AI Studios Lead EMEA.

Medium bio · 56 words

Nick Rosa is an AI keynote speaker and author specialising in digital transformation, innovation and go-to-market strategy. He is Industry Technology Innovation Director and Generative AI Studios Lead EMEA at Accenture, and his first book, a business and ethical guide to immersive technologies, was published by Wiley in 2022. He is based in London and Milan.

Long bio · 174 words

Nicola “Nick” Rosa is an AI keynote speaker and author specialising in digital transformation, innovation and go-to-market strategy, with more than twenty years of experience. He is Industry Technology Innovation Director and Generative AI Studios Lead EMEA at Accenture, which he joined in 2017 after roles at IBM iX, Spotify, Yahoo!, Google and Atari. He sits on the board of the Virtual World Society, is an honorary board member of AIXR (on its board since 2019), chaired the BIMA Immersive Technologies Council (2019–2023) and is a Fellow of the Royal Society of Arts. His first book, a business and ethical guide to immersive technologies and digital twins, was published by Wiley in October 2022; he launched The AI Shift Podcast in 2024 and previously co-hosted Field of View for AIXR. He has lectured at multiple prestigious international universities, including UCL, the University of the West of Scotland and Bocconi, and is based in London and Milan. Nick has delivered keynotes and talks at international events such as NVIDIA GTC, CogX and Augmented World Expo.

Download headshot ›
Keynotes & Speaking

Keynotes that turn emerging technology into executive action.

AI Enterprise Adoption Strategies

What generative AI can genuinely do in production today, stripped of vendor hype, and why most organisations stall at pilot stage while others extract value at scale. Grounded in live enterprise deployments.

Frontier Technologies

AI is compressing the timeline of every other emerging technology, pulling advances once a decade away onto far shorter cycles. This talk maps the converging horizon and how organisations prepare to act early rather than react late.

Technology Innovation Strategy

How enterprises convert frontier capability into measurable value. Most corporate innovation fails through lack of discipline, not shortage of ideas. Drawing on the flagship talk "The Role of Technology in the Innovation Process", this session connects exploration to the P&L and retires innovation theatre.

Spatial Computing

Where immersive technology creates real enterprise value, grounded in a decade of delivery rather than demo reels. AI has given spatial computing its missing intelligence layer; this talk separates the durable use cases from the decorative.

Keynotes, panels, moderation, fireside chats, masterclasses and guest lectures · English and Italian · In person or remote, worldwide

On Stage

Selected stages

Meta Connect logoMeta ConnectCogX logoCogXFYUZ logoFYUZPaís Digital logoPaís DigitalUnited XR logoUnited XRFuture Tech Day logoFuture Tech DayOpen Slava logoOpen SlavaCBI Conference logoCBI Conference
NVIDIA GTC logoNVIDIA GTCAugmented World Expo logoAugmented World ExpoFrontier Summit logoFrontier SummitAI Summit logoAI SummitTech Summit logoTech SummitGCVA Global logoGCVA GlobalGo Tech World logoGo Tech WorldVRARA Summit logoVRARA Summit
On Stage

Selected talks.

Keynotes, panels and interviews, including NVIDIA GTC (2021), WIRED Briefings (2022), CogX (2022), Augmented World Expo EU (2018) and Oculus Connect 6 (2019).

NVIDIA GTC

Scaling Enterprise Learning with 5G and NVIDIA Cloud XR

How to scale immersive learning and training experiences for the enterprise using 5G and NVIDIA Cloud XR.

WIRED Briefings · with Accenture

The Change Makers: Using Tech for Good

A panel on the balance between humanity and technology, and how brands can meaningfully engage consumers in 3D worlds.

CogX · with the World Economic Forum

Scaling the greatest digital project known to mankind

Foundational challenges of spatial computing — scalability, interoperability, decentralisation, and an open, inclusive digital reality.

Augmented World Expo

Extended Reality, Machine Learning, and the Future of Humanity

How the convergence of XR, machine learning and deep analytics reshapes experiential learning, spatial data and the future of work.

Symbiotic Emergence · with Silviu Pirvu

Video profile: Symbiotic Emergence Podcast

The true meaning of spatial computing: layered architecture, digital ownership, AI integration, and virtual worlds to 2050.

Oculus Connect 6

Transforming Corporate Training with VR

Design, experience, data tracking and scalability challenges of bringing virtual reality learning programmes to enterprise organisations.

Book · Wiley, October 2022

Understanding the Metaverse: A Business and Ethical Guide.

Nick Rosa's first book, published by Wiley on 27 October 2022 with a foreword by Prof. Thomas A. Furness III, is an executive guide to the technology, the business cases and the ethics of the immersive internet. Available in hardback and e-book from Wiley, and as an audiobook from Ascent Audio.

Understanding the Metaverse — A Business and Ethical Guide by Nick Rosa
“A great primer and playbook for any executive seeking to explore the vast opportunities immersive technologies will unlock.”
Paul Daugherty · then CTO, Accenture
“A thorough guide that makes spatial computing understandable and, more importantly, actionable for a general business audience.”
Alvin Wang Graylin · then HTC China President
“Immersive technology is the future of fun, work, learning, and more. Nick Rosa's book is an excellent guide leading you to that future.”
Paul J. Zak · Neuroscientist and author of Immersion
Podcasts

Two shows: The AI Shift Podcast and Field of View.

AI Shift Podcast cover with Nick Rosa and Vlad Larichev

The AI Shift Podcast

with Nick Rosa & Vlad Larichev

The AI Shift Podcast was launched in September 2024 by co-hosts Nick Rosa and Vlad Larichev as a series of conversations on artificial intelligence and what it changes in society, work and learning. Its first guest was Alvin Wang Graylin.

Field of View Podcast cover with Nick Rosa and Daniel Colaianni

Field of View

with Nick Rosa & Daniel Colaianni

Field of View, produced by AIXR and co-hosted by Nick Rosa and Daniel Colaianni, ran for two seasons from 2020 to 2022 with 22 guests, including Tom Furness, Matthew Ball, Mark Billinghurst and Louis Rosenberg, on spatial computing, extended reality, digital twins and new trends in immersive technologies.

Experience

Two decades building at the edge.

Accenture logo
Oct 2017 – Present
Jul 2023 – Present

Industry Technology Innovation Director & Generative AI Studios Lead, EMEA

Jan 2022 – Jul 2023

Immersive Technologies Strategy Lead, EMEA

Oct 2017 – Dec 2021

Extended Reality Lead, EMEA & Global Head of Immersive Learning

IBM logo
Feb 2015 – Sep 2017
May 2017 – Sep 2017

Global AR & VR Strategy Lead — Automotive, Aerospace & Defence

Aug 2016 – May 2017

EU Digital Transformation Lead — Media & Entertainment

Feb 2015 – Jul 2016

EU Mobile Strategy Lead — Media & Entertainment

University lectures · last 36 months

  • HEC Montréal (Canada) logo
    HEC Montréal (Canada)Master of Economics · Prof. Decio Coviello
  • UCL, London (UK) logo
    UCL, London (UK)Master in Economic Sustainability · Prof. Paolo Taticchi
  • University of Manchester (UK) logo
    University of Manchester (UK)Master in Fintech · Prof. Massimo Preziuso
  • University of Trento (Italy) logo
    University of Trento (Italy)Master in Blockchain, Web3 and DeFi · Senior Lecturer Luigi Telesca
  • Bocconi University, Milan (Italy) logo
    Bocconi University, Milan (Italy)Master in Emerging Technologies · Senior Lecturer Massimo Ballerini
  • University of the West of Scotland (UK) logo
    University of the West of Scotland (UK)Master in Immersive Technologies · Senior Lecturer Theofilos Tzanidis
  • LIUC Cattaneo, Castellanza (Italy) logo
    LIUC Cattaneo, Castellanza (Italy)Master in Enterprise Strategy and Innovation · Senior Lecturer Maria Mazzone
  • LUISS Business School, Rome (Italy) logo
    LUISS Business School, Rome (Italy)Master in Applied AI · Prof. Giovanni Stilo
Selected Media

Featured and quoted.

On spatial computing, extended reality and emerging technology, Nick Rosa has appeared in and been quoted by business, technology and financial press across Europe and Latin America, including WIRED (UK), Forbes (Slovakia and Czech Republic), Il Sole 24 Ore and La Repubblica (Italy) and Diario Financiero (Chile).

Get in Touch

Keynotes, advisory, boards, media.

For keynote requests, advisory or board conversations, media enquiries or university lectures, use the form below. Nick replies personally.

FAQ

Questions event organisers ask.

What does Nick Rosa speak about?

Nick Rosa is an AI keynote speaker whose talks cover generative AI adoption in the enterprise, technology innovation strategy, frontier technologies and spatial computing. His current flagship talk is "The Role of Technology in the Innovation Process", which treats AI as a platform for innovation. His keynotes draw on more than twenty years of experience in digital transformation, innovation and go-to-market strategy, including roles at Spotify, IBM iX and Accenture, and on his Wiley book about the business and ethics of immersive technologies.

How do I book Nick Rosa for a keynote?

To book Nick Rosa as an AI keynote speaker, or for a panel, fireside chat or masterclass, use the contact form at https://nickrosa.com/#contact and select "Keynote / speaking". Share the event date, location or platform, audience and theme, and Nick will reply personally. He speaks in English or Italian, in person or remotely, for audiences worldwide.

Where is Nick Rosa based and does he travel?

Nick Rosa is Italian and based in London and Milan, working between the two cities. He is available for keynotes worldwide and has spoken across Europe and the Americas, including in Munich, San Jose, London, Antwerp, Santiago, Bratislava, Edinburgh, Laval and Brussels. Remote keynotes and virtual sessions are also available for distributed audiences.

What languages does Nick Rosa speak?

Nick Rosa speaks English and Italian and delivers keynotes, panels and lectures in either language. Italian is his mother tongue; he has worked in English since 2009 in roles at Spotify, IBM iX and Accenture. Event organisers can request either language, in person or remote.

What is Understanding the Metaverse about?

Understanding the Metaverse: A Business and Ethical Guide, by Nick Rosa, was published by Wiley on 27 October 2022 with a foreword by Prof. Thomas A. Furness III. It explains the technologies behind the immersive internet, including extended reality, AI and blockchain, the commercial opportunities across industries and the ethical challenges, from biometric data misuse and emotional manipulation to inclusivity. It is available in hardback, e-book and audiobook.

What is Nick Rosa's role at Accenture?

Nick Rosa has been Industry Technology Innovation Director and Generative AI Studios Lead EMEA at Accenture since July 2023. He joined Accenture in October 2017 as Extended Reality Lead EMEA and Global Head of Immersive Learning (2017–2021), then became Immersive Technologies Strategy Lead EMEA (2022–2023), before moving to generative AI and technology innovation. Earlier he was at IBM iX (2015–2017).